文档介绍：本科学年论文搜索引擎优化对企业营销的作用

　　文档介绍：本科学年论文搜索引擎优化对企业营销的作用

　　文档介绍：

　　本科毕业论文（设计） 论文题目：搜索引擎优化在企业营销中的作用研究学生姓名：学号：专业：电子商务班级：完成日期：年月日本科年论文搜索引擎优化目录企业营销一、搜索引擎优化的作用研究······································· 1 (一)搜索引擎优化概念············································· ······················1（二)搜索引擎优化功能····················· ·············································· 1 1.观众自主选择性别································· 2 2.丰富的表达手段，让视听效果更佳······ ···················································· 2 3.

　　接受交互性可以极大地促进产品销售......········· 2 4. 搜索引擎优化的成本相对较低......············ ··· 2 二、企业营销中的搜索引擎优化······································· ···················································· · 2 (一)搜索引擎优化在网络营销中的作用······································· ·············2（二)搜索引擎优化在中小企业网络营销中的作用·················· ······· 3 1. 企业产品宣传·········································· ······················································· 3 2. 线上品牌推广··················································· ·············3 3.

　　在线市场调查...········································ 4 三、企业在营销过程中如何利用搜索引擎优化进行营销···················4·················· ·······4························ 4 (三)让网站信息出现在搜索结果······························· 4 (四)搜索结果中的信息有限，引起用户的注意· ··································· 4（五)为用户获取信息提供了便利······ ·············································· 5 四、搜索引擎优化在企业营销中存在的问题... 5（一)存在问题...································· ······ 5 1.

　　盲目追求美，页面图片*敏*感*词*太多... 5 信息学院本科毕业论文研究搜索引擎优化对企业营销的影响 2.比较过时的表格网站架构仍在使用。 ······· 5（二)其他应尽量避免的问题······························5 五、解决方案··················································· ························································ 6 (一)图片与Flash优化·········································· ·········