电子商务系统的搜索引擎优化(电商网站SEO优化中会遇到的问题及解决方法(图))

　　电子商务系统的搜索引擎优化(电商网站SEO优化中会遇到的问题及解决方法(图))

　　Now more and more e-commerce companies 网站 are beginning to pay attention to 网站 optimization. E-commerce 网站optimize 网站content including 网站title, image size, etc. and 关键词, 网站code, 网站performance, etc.网站Content internal optimization and external optimization. Compared with the text-only 网站, the optimization of e-commerce 网站 is more difficult, and many e-commerce 网站 are large-scale 网站, making it even more difficult to optimize . This article 文章 will share with you some frequently asked questions about e-commerce 网站 optimization, hoping to help SEO personnel to optimize e-commerce 网站.

　　电子商务网站SEO优化的问题与解决方案对于*敏*感*词*网站，即使是一些小的优化也能产生明显的效果。比如给图片添加ALT标签、标题优化等调整，可能会让网站的排名从第二上升到第一，而这种提升可能会给网站带来几十万的额外收入。

　　电子商务网站SEO优化中的问题及解决方案

　　一、产品页面的描述标签

　　The description tag of a product page is a key factor in ranking e-commerce 网站. Adding unique descriptions to each product can be time-consuming, but you can’t take the hassle out of improving your rankings. Descriptors also have a great impact on customer purchasing decisions. Because search engines sometimes fail to display product images when ranking search results, customers can only judge whether to click to enter 网站 through descriptions and titles.

　　Problems with product page description tags:

　　①Use the manufacturer's product description.

　　② For the same product but different versions, the page description tags are repeated.

　　The solution: The simplest and crudest thing is that SEOers write unique description tags for each product page.

　　二、The product page is not optimized

　　SEO is a low-cost, high-productivity online marketing method. By laying out the 关键词 of the product page, it can cover all stages of the user's purchase cycle and various user groups.

　　①关键词 Satisfy users’ search habits. For example, more and more users are now using English vocabulary when searching, for example, words like "TV" or even "LED TVs" are used to search for TV. This means that when SEO is optimized, pages under each category need to consider user search habits.

　　② Take into account both common words and core words. When we mine 关键词, we not only need to lay out common words and take into account the core words, because the former can bring more traffic, and the latter can bring more conversions.

　　③ 长尾词不可忽视。如果你不使用长尾关键词，你会损失一些流量。同时，如果长尾关键词有特别强烈的购买欲望，也会损失客户转化率。

　　产品页面的 SEO 问题：

　　① 没有商品评论。

　　②关键词定位错误。

　　③ 缺少图片ALT属性标签。

　　④ 缺乏优质内容。

　　解决方案：产品评论很重要，不仅可以丰富产品页面的内容增加关键词，还可以帮助客户做出购买决策。确保您的产品评论是 SEO 友好且可索引的。如果缺少内容，可以添加产品评论、产品描述和产品参数。使用 关键词 定位，确保页面框架位于用户可能正在搜索的特定 关键词 周围。这意味着您的产品名称应包括品牌名称、产品型号、颜色和尺寸。

　　此外，将重要的 关键词 放在前面，以吸引更多流量和转化。例如，“Samsung 55”液晶电视”和“55”三星液晶电视”相似关键词，但搜索量却大不相同。这是 关键词 搜索量比较。

　　三、Internal URL is unreasonable

　　Internal links for large e-commerce 网站 are often inconsistent. Editors, designers, product managers, project managers and business partners will grab 网站 links for their own work, but the links they grab may be different or even inaccurate. This brings up 3 problems:

　　1.URLs obtained through internal search cannot be indexed by search engines.

　　2.The appearance of different URLs on the same page will cause 网站 to send confusing signals to search engines, and spiders cannot tell which link is the real link.

　　3.A large number of worthless links will occupy spider crawling resources, causing those important pages to fail to be indexed normally.

　　The fix: Train teams to link to URLs we want to show up in search engine rankings.

　　四、Failed to manage URL parameters effectively

　　URL brevity is a prominent problem faced by e-commerce 网站. Most e-commerce 网站 URLs are dynamic rather than static or pseudo-static. Problem: Despite SEO efforts to limit URL parameters, URL parameters cannot be ignored for large e-commerce 网站. So, we need to manage these parameters properly.

　　Solution: Put URLs with parameters that do not need to be crawled by search engines into the robots file, and add the nofollow tag. Tell the spider which URLs to crawl and which ones to ignore to ensure correct parameter configuration.

　　五、SEO department and SEM department do not cooperate

　　This is not just a problem faced by e-commerce, but a common problem faced by everyone. However, if these two marketing channels are not coordinated and cannot share data, businesses will suffer greatly.

　　Problem: SEO and PPC (PPC) not working together can create two major problems:

　　①You will lose a huge marketing opportunity.

　　②You may suffer losses due to wrong keyword selection.

　　The fix: Simple, try to integrate your SEO and SEO teams. SEO teams rely on SEM's robust database for 关键词 mining. And if the SEM team understands what 关键词ranking optimizations are being done by SEO and makes adjustments to the bidding关键词, it can reduce PPC costs and increase conversion rates. If a certain 关键词 has no conversions or very low conversions, then drop the word and focus on the SEO-optimized 关键词.

　　解决上述问题后，您仍然需要处理内容重复、抓取率低和本地列表管理问题。但以上内容可以帮助您在网站优化的道路上有个良好的开端。Seore，你可以慢慢跟老板说清楚一定要投资优化，同时请资深SEO优化师给你做SEO诊断。

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